Ivoclar Vivadent has named Patric Frank its chief marketing officer. According to the company, Frank brings extensive experience in marketing and brand management for global organizations and will drive its continued expansion.
Frank joined Ivoclar Vivadent in 2019 as co-CEO of Kapanu, a company subsidiary specializing in visual data processing and machine learning for dental applications such as the smile visualization app IvoSmile.
Also, Frank led the global brand and marketing communications sector at Ivoclar Vivadent, where his responsibilities included brand management, customer experience, digital communication, and scientific marketing.
Frank now will be responsible for all global business units as well as for planning and implementation of the company’s global marketing strategy. He will concentrate on further enhancing global awareness of the brand and its positive image and on optimizing customer focus, the company said.