Cosmetic Dentistry Market to Approach $37.8 Billion by 2021

Dentistry Today


The global cosmetic dentistry market will grow to $37.74 billion by 2021 at a compound annual growth rate (CAGR) of nearly 13% as consumers grow more aware of aesthetic options in treatment, according to industry researchers Technavio. Meanwhile, Research and Markets similarly expects the market to grow at a 12.89% due to better consumer awareness via aggressive marketing through the same period. 

 “Dental crowns and dental bridges is currently the largest and fastest growing segment of the cosmetic dentistry market, driven by the development of newer technologies such as customized dental implants,” said Srinivas Sashidhar, lead analyst for orthodontics and medical devices research at Technavio. 

To promote greater appearance, strength, and functionality, vendors are developing hybrid materials such as zirconium heads and titanium implants, Technavio and Research and Markets both report. Vendors also are designing cost-effective implants that provide agile healing solutions. Plus, the research companies agree that 3-D tooth printing, digital smile design, and 3-D dental imaging are fueling this growth as well.

The rising demand for dental restoration and increase in population, disposable income, and adoption of laser dentistry will boost the market’s growth in various geographies through the forecast period, Technavio said. Also, Technavio added, the availability of advanced technology and better infrastructure make the Europe-Middle East-Asia (EMEA) region the largest contributor to the segment.

Yet Markets and Research reports that the Americas account for a major share of and dominate the cosmetic dentistry market. The company attributed this command to an increase in the perception among patients that bad dental health may hamper their physical attractiveness and self-esteem. Markets and Research further stated that the United States will be the major revenue contributor in this region due to its sophisticated healthcare infrastructure.  

Specifically, EMEA dominates the market for dental implants, Technavio said. Italy, Germany, Spain, and France generate most of its revenue. In the Americas, the growth in awareness about oral health, advances in implant technologies, and an increase in opportunities in emerging markets are expected to drive growth. And, innovative social media strategies are encouraging patients to opt for implants instead of other restoration methods.

“The orthodontics segment is expected to grow swiftly due to the rise in the number of cosmetic dentistry procedures, supported by the low cost of the procedure and the growing demand for teeth correction and alignment,” said Sashidhar. 

The most commonly used orthodontic devices are braces, which comprise brackets, orthodontic bands, spacers, arch wires, and buccal tubes. Fixed orthodontic devices are the highest revenue contributor due to the rising demand for improved appearances. North America contributed the most revenue to the market, followed by Europe and the Asia-Pacific region.

Invisible braces are playing a larger role in the global orthodontics market. Research and Markets expects this segment to grow at a CAGR of 12.68% through 2020. More specifically, Technavio says that the Chinese invisible orthodontics market will grow at a nearly 16% CAGR through the same period. Increased adoption of evidence-based dentistry will drive the global growth, Research and Markets says, and Technavio attributes China’s greater adoption to outsourcing, increased certification, new investors, and bulk pricing. 

The rising cosmetic dentistry market is even making teeth whiter. Research and Markets expects the global teeth whitening segment to grow at a CAGR of 3.71% through 2021 as advanced consumer products remove stains and treat discolorations. Also, more dentists are using teeth whiteners after correcting tooth structure and polishing teeth in other treatments.

Costs remain a challenge to the overall market, though. Markets and Research says that the average dental checkup costs about $288 in the United States. Also, about 60% to 80% of the total dental service cost goes to the maintenance of the dental clinic. Dentistry is among the most expensive medical fields because of the expensive and high-quality products it requires, such as crowns and dentures. As a result, not all patients can afford cosmetic procedures. 

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