Colgate Oral Pharmaceuticals Introduces New and Improved PreviDent Varnish Formula



New York, NY (June 21, 2013) – Colgate Oral Pharmaceuticals, a subsidiary of Colgate-Palmolive Company, introduces a new and improved formula for its Colgate PreviDent® Varnish 5% Sodium Fluoride. The high-fluoride in-office treatment now contains advanced technology for greater enamel fluoride uptake.1 

Colgate PreviDent® Varnish with 5% sodium fluoride, the equivalent of 22,600 ppm fluoride provides greater enamel fluoride uptake vs. the leading varnish competitor brand** with:

  • Four times greater fluoride uptake into lesioned enamel1
  • Three times greater fluoride uptake into sound enamel1

Moreover, the new formulation provides a smooth, even and quick application, and dries to a natural enamel color.

“Switching to PreviDent® Varnish was the best decision I could have made for my patients,” said Maria Perno Goldie, RDH MS, Current President, International Federation of Dental Hygienists
and Past President of the ADHA. “They love the flavors and the transparency after I apply it.”

Ideal for both children and adults, PreviDent® Varnish contains 22,600 ppm fluoride which has been shown to provide effective dentin hypersensitivity relief2-4. It sets rapidly on contact with saliva for patient comfort and compliance. PreviDent® Varnish also contains xylitol.   

“The new formula of PreviDent® Varnish offers a substantial advantage over the leading fluoride varnish,” remarked Dr. Barbara Shearer, BDS MDS PhD, Director of Scientific Affairs, Colgate Oral Pharmaceuticals. “Our optimized in-office fluoride treatment formula provides significant fluoride uptake while being aesthetically pleasing. These attractive features combined with a great taste make PreviDent® Varnish a pleasure for both the dental professional and the patient.” 

PreviDent® Varnish is currently available in two great tasting flavors (Mint & Raspberry) and is conveniently packaged in ready-to-use unit doses (0.4mL) with disposable brushes.   

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*Compared to original Colgate® PreviDent® Fluoride Varnish in lesioned enamel
** Versus 3M™ Vanish™ Varnish