Align Technology has signed a multi-year agreement with the National Hockey League’s Carolina Hurricanes to build awareness of “winning smiles’ through in-stadium and digital co-branding as well as through sponsorship of the team’s youth hockey program.
“The Hurricanes and Align are all about creating winning smiles, on the ice and off,” said Frank Quinn, vice president, marketing, Americas, at Align.
“This partnership gives both organizations an opportunity to build awareness for the power of a great smile and to help bring those benefits to the amazing fan base of all ages that the Hurricanes have built in the Raleigh community and beyond,” Quinn said.
Hurricanes fans will have opportunities to interact with Align’s Invisalign clear aligner brand, including in-stadium branding and fan engagement at PNC Arena, social media activation, and live event opportunities to bring together fans and Align team members in Raleigh.
Invisalign also will be the title sponsor for the Carolina Hurricanes Youth Hockey Game and Summer Youth Hockey Camp, reflecting both organizations’ commitment to supporting teen programs, Align says.
“Align Technology’s Invisalign brand has become one of our most important partners, helping our team take major strides over the past few years,” said Don Waddell, president and general manager of the Hurricanes.