ADA and CVS Partnership to Promote Oral and Systemic Health

Dentistry Today


The ADA and CVS Pharmacy have entered a three-year oral care collaboration designed to help put millions of Americans on a path to better overall health. Through the initiative, credible oral health information, including the ADA’s Find-a-Dentist online search tool, will be more widely accessible to customers at CVS Pharmacy’s 7,900 retail locations nationwide.

“We are committed to making it easier for our customers to find the right products and expertise to help manage all of their health and wellness needs,” said Maly Bernstein, vice president of beauty and personal care at CVS Health. “Our partnership with ADA ensures that our customers have access to the best oral health resources, expertise, and assortment of products.”

“This collaboration provides the ADA with a huge platform to send a message about the value of oral health to overall health,” said Joseph P. Crowley, DDS, ADA president. “Our aim is to provide all consumers with credible oral care guidance and clinically validated information about over-the-counter dental health products.” 

A core component of the initiative is to provide premium in-store and online placement and promotion of dental products such as mouth rinses, toothbrushes, toothpastes, floss, interdental cleaners, and sugar-free gum that have received the ADA Seal of Acceptance. The collaboration will include public awareness and engagement programs as well.

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