Achievement of Growth Goal for Smalltown Dental Reliant on Planmeca Partnership

smalltown dental


Planmeca announced a partnership with Smalltown Dental to provide 2D/3D (CBCT) extraoral imaging equipment for their locations. Smalltown Dental is an emerging DSO in central Illinois offering general, cosmetic, restorative, and preventative dental services and has experienced rapid growth in a short amount of time. Established in 2018 to provide patient-centered care, they have never swayed from their core mission to stay ‘Rooted in Community.’ With the quality of service at the forefront, Smalltown focuses on extending specialties at current locations and through regional expansion.

smalltown dental

Adding Planmeca 3D technology is the natural choice for Smalltown to achieve its goals sooner. After an extensive review, the choice of imaging modalities and state-of-the-art safety protocols made the Planmeca ProMax 3D units ideal for Smalltown. The proprietary features of Planmeca Ultra Low Dose for an average of 77% reduction* in radiation dose* and Planmeca CALM for patient movement correction allow Smalltown practices to maintain a high standard of care with the latest in technology. In addition, the choice of Planmeca 3D imaging plays a supporting role in their primary focus of maintaining relationships with standard compliance within their communities.

“We are thrilled to partner with Smalltown and positively impact their growth trajectory,” stated Rudy Wolf Jr., Planmeca vice president of sales and strategic accounts. “Smalltown lives out their culture by keeping their doctors engaged and creating a plan to keep the entire team excited about dentistry. Planmeca is a great cultural fit as we focus on transforming practices. With high-performance equipment that improves access to quality dental care, the support of training, and master-level education, Planmeca is a committed partner that will make an impact.”

“In my role as COO, with a growth forecast that includes expanding the services we provide for our patients, it was a no-brainer decision of who I wanted to partner with for this technology,” stated Vanessa Buchheit, Smalltown’s chief operations officer. “My relationship with Planmeca started years ago while working for a leading distributor. Working side by side with their team and taking care of mutual customers, I not only formed lifelong friendships but also had a “behind the curtain” seat to witness how incredible they are to their customers. Even though this is an exciting time, I’m also busy thinking about the employee education needed, the implementation of use, and any troubleshooting. However, I am at ease knowing we have Planmeca to rely on.”

Smalltown Dental’s ongoing development stems from providing progressive clinicians an opportunity to meet their goals while trusting the fundamental standard of care benchmark they continue to rise. Regional manager of hygiene, Jessica Frietsch, RDH, reinforces how technology benefits patients and staff. “As a dental hygienist, this advancement in technology shows us what we didn’t realize we weren’t seeing before, which gets us closer to providing the best treatment options to our patients,” confirms Frietsch. “In addition to making it easier for us to implement, additional treatments expand the scope of practice we are licensed to do.”

* According to “Dosimetry of Orthodontic Diagnostic FOVs Using Low Dose CBCT Protocol” by JB Ludlow and J Koivisto

About Planmeca USA

Planmeca USA is a subsidiary of Planmeca, the largest privately held company in the dental equipment market and one of the industry’s leading manufacturers of dental X-rays, CAD/CAM, and core equipment. With a North American office located in Hoffman Estates, Illinois, and international headquarters in Helsinki, Finland, Planmeca is well established in high-tech dental markets and currently serves 120 countries worldwide.

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About Smalltown Dental

At Smalltown Dental, the goal is simple: for you to feel relaxed while getting the dental care you need. Serving 8 locations, their growing practices are equipped with teams of trained, experienced clinicians to give the highest quality care. We also employ the latest dental methods and technology to help our patients maintain their oral health. These new technologies allow us to detect dental concerns at early stages, treat them with precision, and provide stunning and customized restorations. Smalltown Dental provides the finest care in Central Illinois and maintains their value to stay ‘Rooted in Community.’

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