While the Facebook algorithm is a mystery to many, dentists should be aware of it when it comes to marketing their practice effectively. Since the algorithm can determine when you should post, what you should post, and even what you shouldn’t post on the social media giant’s platform, it’s worth understanding more about the 2020 algorithm changes.
Simply put, the algorithm is the way in which Facebook decides what you see, and in what order you see posts, on your newsfeed. Social media scheduling app Hootsuite says that while in past years Facebook’s goal was to make the platform more valuable to its users, the push for 2020 is on making it more transparent and allowing users to have more control over what they see.
What’s more, the updated algorithm is taking into account many factors before it decides what to show users, Hootsuite explains. What does this mean to you? Here are a few ways in which you can make the algorithm work in your favor:
- Increase engagement on your page with genuine questions or interesting facts. Facebook rewards posts that get people commenting.
- Timing is important. For dental practices, that means the best times to post are noon on Monday, Tuesday, and Wednesday, says Hootsuite.
- Post video longer than 3 minutes. Or, better yet, utilize Facebook live video. It gets six times more engagement than regular video.
No matter how much the algorithm changes, you should always post often and consistently. Your audience is more likely to engage with your pages if they see regular posts that provide value. At the same time, if you want to reach a wider audience, then paid ads can pay off in a big way. Most importantly, Facebook remains a key part of a cohesive marketing plan. Keep up with the changes, and you’ll stay ahead with your dental practice marketing.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich–Cullendecided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns. She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.
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