Industry News

America’s Dentists Launch Nationwide Campaign To Address U.S. Dental Crisis

‘Action for Dental Health: Dentists Making a Difference’ Offers Real-World Solutions
Harris Interactive Study Reveals What’s at Stake in America’s Dental Divide
ADA Research Brief Reveals Failure of Affordable Care Act to Cover Many Adults


Washington, May 15, 2013 – The nation’s leading organization of dentists today announced a nationwide campaign aimed at boldly addressing the dental health crisis in the U.S. The American Dental Association (ADA) campaign – Action for Dental Health: Dentists Making a Difference – aims to reduce the numbers of adults and children with untreated dental disease, through oral health education, prevention and providing treatment now to people in need of care.

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Millions Learn How to Maximize Their Smile with IPS e.max

Ivoclar Vivadent announces that nearly 50 million Americans have learned how to maximize their smile with the help of a satellite media tour (SMT) featuring Dr. George Tysowsky, Vice President of Technology at Ivoclar Vivadent, and a consumer-friendly and informative web feature news story.

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IPS e.max Restorative System Receives AACD Celebration of Excellence Award

Ivoclar Vivadent received the American Academy of Cosmetic Dentistry (AACD) 2013 Celebration of Excellence Award for Outstanding Innovation in Cosmetic Dentistry for its work with the IPS e.max lithium disilicate product line. Presented during the AACD’s annual meeting held last month in Seattle, WA, the award was accepted by George Tysowsky, DDS, MPH, Vice President of Technology, in recognition of Ivoclar Vivadent’s impact, improvement, and advancement in the field of cosmetic and restorative dentistry through its IPS e.max restorative system.

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Long Island Periodontist Establishes Interdental Brush Buyers’ Club

Bohemia, NY (May 6, 2013) - Long Island periodontist Dr. Paul Crane recently partnered with numerous leading interdental brush manufacturers to establish a web-based company called Interdental Brush Buyers’ Club (IBBC). IBBC utilizes innovative and easy-to-navigate custom software designed to provide dental professionals with a continuous supply of FREE top quality brand interdental brush samples while encouraging the use of interdental brushes by patients through education, incentives and convenient availability at a discounted price.

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