Brasseler USA® Announces New Trade Show “Innovation Station”



Savannah, GA (May 21, 2013) – Brasseler USA®, a leading manufacturer of innovative, quality dental instrumentation, recently added extra value to the trade show experience by dedicating a substantial portion of its exhibit booth to implement its new “Innovation Station”. The Innovation Station provides dental professionals with a full hands-on experience of all available Brasseler products. 

Specifically, the new Innovation Station is a special area located within Brasseler’s exhibit booth dedicated to providing dental professionals with an interactive experience of Brasseler’s most popular products in a relaxed professional environment. Dentists can choose from a variety of Brasseler rotary instruments to trim, adjust, finish and polish a wide spectrum of restorative materials including the newest generation of ceramics. Dedicated Brasseler personnel are also readily available to assist with any comments or questions users may have along the way.   

Brasseler has received abundant positive feedback from those who have already taken advantage of the Innovation Station experience at recent dental tradeshow events. “We tested our Innovation Station concept at the 2012 ADA show and this year’s Chicago Midwinter Meeting and it was very well received,” remarked Jack Burlison, National Sales Manager for Brasseler USA. “Dentists loved the fact that they could actually test products on materials in a relaxed manner. We’re excited about our new Innovation Station and the value this will bring to practitioners who visit our booth.”

Going forward, Brasseler’s Innovation Station will be a staple of Brasseler’s trade show exhibit at the following dental meetings:

  • American Dental Association Annual Session (ADA)
  • Greater New York Dental Meeting (GNY)
  • Yankee Dental Congress
  • Chicago Dental Society Midwinter Meeting (CMW)
  • Thomas P. Hinman Dental Meeting
  • California Dental Association (CDA Spring Sessions)

For more information about all Brasseler products and services, please visit or call 800-841-4522.

About Brasseler USA®

Brasseler USA® is a leading ISO Certified healthcare company, providing quality instrumentation to healthcare professionals for use in restorative dentistry, endodontics, oral surgery and oral hygiene. Over the past 35 years, Brasseler USA has developed a reputation as an innovative market-leader in diamonds, carbides, polishers, endodontics, hand instruments and handpieces. Today, Brasseler USA offers the most comprehensive assortment of instruments and power systems under one brand in the world. For more information, please visit