UFC, the professional mixed martial arts organization, has entered into a multi-year global licensing agreement with OPRO, which manufactures mouthguards. The partnership, which begins in 2018, grants OPRO the rights to produce UFC-branded versions of its Custom Fit, Self-Fit, and Snap Fit mouthguards and provide guards to current UFC athletes.
“OPRO has been a world-renowned manufacturer of mouthguards for more than 20 years, and we are thrilled to launch this new global partnership,” said UFC senior vice president of global consumer products Tracey Bleczinski. “As an industry pioneer, OPRO has designed some of the most innovative guards in sports, and we look forward to delivering these premium products to UFC athletes and the combat sports community.”
“OPRO has ambitious international expansion plans for the coming years, and partnering with another hugely progressive and pioneering brand who are growing exponentially all over the world, particularly in key markets for us such as Asia and the Americas, is truly exciting,” said OPRO CEO David Allen. “This partnership with UFC reflects our continued growth in the combat sports market, and we look forward to working with them as we kit out more and more UFC athletes with OPRO guards.”
UFC athletes will have the option of wearing mouthguards by OPRO while training or during bouts. OPRO also will offer UFC branded guards to combat participants and fight fans for purchase online and through its global retail partners. Also, OPRO has partnerships with Great Britain Taekwondo, England Boxing, England Rugby, New Zealand Rugby, Australia Rugby, and England Hockey, in addition to the German, French, and Italian mixed martial arts federations.