Tom’s Of Maine Invites Parents To Look At What’s Inside Their Kids’ Bedtime Routines



To kick off National Children’s Dental Health Month, natural oral care leader Tom’s of Maine is encouraging children to color their way to better oral health and help others at the same time. A free downloadablecoloring book called “Brushing Fun” contains tips encouraging healthy brushing habits and taking care of the planet. With each download, Tom’s of Maine will donate 10 tubes of its Wicked Cool! natural kids toothpaste to Oral Health America (OHA), up to 200,000 tubes, in addition to a $50,000 donation to its dental health programs.

“The bedtime routine is a great opportunity for parents to model habits that can lead to a lifetime of healthy choices,” said Susan Dewhirst, goodness programs manager at Tom’s of Maine, maker of the No. 1 natural kids toothpaste. “Together with Oral Health America, we’re working to educate kids on how to take care of their teeth and share a natural toothpaste option that has no artificial ingredients, sweeteners or dyes with those in need.”

As part of its 14th annual Dental Health for All program, Tom’s of Maine will earmark its $50,000 donation to support OHA’s Smiles Across America program, which involves a network of dental clinics and school-based programs around the country. To date, Dental Health for All has provided more than $1 million in funding for oral care services and prevention to a variety of organizations, helping to support more than 200,000 additional patient visits at no or nominal cost to families in need.

“It is extremely important for children to learn from a young age about the importance of taking care of their teeth and the Tom’s of Maine coloring book makes learning about oral health fun,” said Beth Truett, president and CEO of Oral Health America. “We thank Tom’s of Maine for their support of Smiles Across America and for prioritizing oral health for children.”

For more information on Tom’s of Maine or Dental Health for All, visit