SmileDirectClub and Green Shield Canada Partner for In-Network Coverage

Dentistry Today


SmileDirectClub has partnered with Green Shield Canada to deliver in-network coverage of remote orthodontic care.

“Our partnership with Green Shield Canada marks a milestone for teledentistry in Canada by providing millions of customers with in-network coverage of SmileDirectClub premium clear aligner therapy in Canada,” said David Katzman, CEO of SmileDirectClub.

“We’re proud to announce Green Shield Canada as our first insurance partner in Canada and are pleased to add it to our extensive list of insurance partners in the United States. We look forward to working with Green Shield Canada to offer our next-generation orthodontic care to their customers on an in-network basis,” Katzman said.

This partnership comes as telehealth acceptance and adoption across Canada has increased, SmileDirectClub said, with seven in 10 Canadians willing to take a virtual appointment if available.

SmileDirectClub’s telehealth platform for orthodontia gives customers access to regular virtual check-ins with their treating Canadian-licensed dentist or orthodontist throughout treatment as well as 24/7 access to customer and dental care teams via phone, video chat, email, or social media, the company said.

“We continue to be a leading advocate for virtual health technologies and the impact they can have on the healthcare experience for Canadians, especially during the ongoing health crisis,” said David Willows, Green Shield Canada executive vice president of digital, innovation, and brand experience.

“We are excited to be collaborating with SmileDirectClub and bringing this innovative option to our plan members,” Willows said.

GreenShieldCanada plan members can start SmileDirectClub treatment with a 3D scan performed at one of SmileDirectClub’s SmileShops or with a doctor-prescribed remote impression kit. Either way, the companies said. Treatment is prescribed and monitored remotely by Canadian-licensed dentists and orthodontists using SmileDirectClub’s teledentistry platform.

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