Magic Johnson Joins Extraordinary Lineup of Exceptional Speakers at Sirona’s CEREC 30th Anniversary Celebration



Sirona Dental Systems, Inc., the company that pioneered digital dentistry, recently signed Earvin “Magic” Johnson, Jr., world-renowned NBA legend and current Chairman and Chief Executive Officer of Magic Johnson Enterprises, to appear on stage during its upcoming CEREC® 30th (CEREC 30) Anniversary Celebration.

Attendees of the three-day CAD/CAM extravaganza held at The Venetian® Hotel and The Palazzo® Hotel in Las Vegas from September 17-19th 2015 will be inspired and motivated as they learn from the two-time Hall of Famer turned business entrepreneur, philanthropist and motivational speaker during the exclusive lecture featured among the business and leadership curriculum presented at CEREC 30.

Throughout the years, Magic Johnson has successfully shifted his skills and resolve on the basketball court into the business world, propelling his company Magic Johnson Enterprises to the status of #1 Urban Brand in America. He also serves as Chairman and Founder of the Magic Johnson Foundation, where his mission is to transform Urban America through HIV/AIDS awareness, prevention programs and community empowerment centers. Celebrating 20 years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world. 

Sirona Dental, Inc. President Michael Augins commented on Magic’s appearance, “Magic Johnson is a perfect example of an individual who overcame a tremendous number of obstacles to achieve remarkable success in all aspects of his personal and professional life. Throughout the years, Magic has transformed into an outstanding businessman, philanthropist and dynamic motivational speaker and we are honored to have him speak at our C30 event.”

CEREC 30 will feature the leading clinicians in dentistry and additionally will provide a comprehensive business and leadership curriculum in which Magic is featured. Tony Robbins will headline an outstanding lineup of vibrant business speakers recruited by Sirona including Fred Joyal, renowned speaker on dental practice marketing, and Bernie Stoltz, CEO of Fortune Management. All speakers within this curriculum will present on topics that combine world-class clinical business education and leadership skills that can be applied directly in the dental practice.

In addition to an impressive lineup of motivational speakers, the CEREC 30th Anniversary Celebration will provide up to 18 CE credits across a comprehensive spectrum of digital dentistry topics and tracks, and feature an exhibit hall showcasing top dental companies and their products and services. 

All dental and dental lab professionals are encouraged to visit for additional information as it becomes available.