Christopher Holden is joining Ivoclar Vivadent as senior vice president of business development and new markets. He will be responsible for the expansion of the clinical and laboratory businesses through product or company acquisition and market development. Also, he will be very involved in the launch and support of the company’s digital businesses.
“In this new position, I look forward to helping dentistry maximize the full potential of digital technologies and related products and materials in order to deliver quality, aesthetic dentistry,” said Holden. “By focusing on the comprehensive digital solutions and processes that lead to successful outcomes, we can create real value for laboratories, dentists, and, most importantly, patients.”
Holden began his dental career with Dentsply, managing various roles in sales and marketing before joining Heraeus Kulzer North America as head of its global dentistry division in 2004 and being promoted to president and general manager of that company in 2006. Additionally, he has served on the Journal of the ADA Advisory Board and on the Board of Fellows at the Harvard University School of Dental Medicine.