Wayne Craig has been named national vice president of sales at Convergent Dental, developer of the Solea dental laser. With almost 30 years of experience, Craig has been the vice president of North American sales at Align Technology, among other sales, marketing, and commercial positions at Intuitive Surgical, Johnson & Johnson, Stryker Surgical, and other companies.
“Convergent Dental is a dynamic company comprised of a highly dedicated team of people,” said Craig. “But beyond the people and culture is Solea. I instantly loved the technology and remember thinking this laser is going to reinvent dentistry. And I want to be on the forefront of that revolution.”
Craig believes that the foundation of successful sales is the combination of a product that helps customers achieve their goals and salespeople who guide them to great conclusions through active listening.
“Solea’s ability to enrich patient experiences, improve office efficiencies, enhance clinical outcomes, and increase new patient flow is absolutely unique. By seeking first to understand each dentist’s individual ambitions, the sales team can help them leverage Solea’s many unique benefits to meet their goals,” said Craig.
“Solea is a progressive technology that demands a forward-thinking sales approach implemented by a skilled and ethical sales team,” said Michael Cataldo, company CEO. “We are proud of what the team has accomplished so far and know the addition of Wayne as national VP of sales will provide the leadership needed to take Solea and Convergent Dental to the next level.”