America’s ToothFairy Contest Encourages Kids to Be Dental Superheroes

Dentistry Today


America’s ToothFairy has launched a new opportunity for children to win prizes while learning about the importance of flossing. Kids between the ages of 6 and 13 can sign up for the HERO Challenge, a superhero-themed education initiative, for the chance to win the grand prize, a Nintendo Switch gaming console or a $300 Nintendo or PlayStation gift card.

“Last year’s HERO Challenge was so much fun. We are thrilled to partner with DentaQuest once again to continue the campaign this summer,” said Jill Malmgren, executive director of America’s ToothFairy.

“Prevention of dental disease through education is a major component of our mission. The HERO Challenge is a fun way for kids to learn while being creative, and the videos they create help spread awareness about the importance of healthy dental hygiene habits,” Malmgren said.

Made possible by a donation from DentaQuest, the campaign originally was developed last summer after COVID-19 lockdowns brought most in-person group instruction and educational projects to a halt. But since the HERO Challenge could be completed by kids at home, learning about the consequences of tooth decay could continue, America’s ToothFairy said.

By accepting the challenge, children donned superhero costumes, completed oral health lessons, and submitted videos telling what they learned about defeating the villain “Bio-Film” and his gang of bacteria.

“Participation in last year’s challenge was such a success that we knew we wanted to do this again and reach even more children,” said Steve Pollack, chief executive officer of DentaQuest.

“Throughout the pandemic, DentaQuest has been committed to our mission of meeting oral health needs across the country. This campaign provides a kid-specific opportunity to learn lessons they can carry with them, and live a healthy lifestyle well into adulthood,” Pollack said.

This summer’s participants will learn about gum disease caused by a new villain, “Ginger Vitis,” and how it can be prevented by daily flossing. To qualify for prizes, participants must submit a video telling what they learned through the challenges. The grand prize winner will be determined by online voting.

Scout troops also may participate as a group to earn free Oral Health Action HERO patches. Participants must register online by July 16, 2021, to receive their mission instructions.

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