Vita Celebrates 90 Years Of Innovation



Originally founded in 1924, VITA Zahnfabrik proudly celebrates 90 years of innovation. VITA has had a profound impact on the industry over the last century, with the introduction of materials like ground-breaking shade systems, CAD/CAM materials and veneering materials. VITA materials have become the gold standard in dental technology and today, four out of five tooth shades worldwide are determined using the VITA shade standard.
The fourth generation, family run company, not only has a rich past, but also continues to be a pioneer in the industry, breaking new ground with innovations that make an impact. The development of VITA ENAMIC, the first hybrid dental ceramic in the world, is a revolutionary new material that combines the best of ceramic and composite. The new zirconia-reinforced glass ceramic, VITA SUPRINITY, is set to be released in spring and provides exceptional mechanical strength for a variety of applications.
For 90 years, VITA Zahnfabrik has been combining tradition and experience with revolutionary ideas. The secret of VITA’s success lies in the consistent, systematic development of core competencies within a framework of clearly-defined business divisions. VITA combines this with the strategic collaboration of selected partners, to establish a strong, reliable network.
Since 1943, the company headquarters, as well as the research and development site, have been located in the heart of Europe in Bad Säckingen, Germany, where Germany, France and Switzerland meet. To expand their products into North America, Vident was named the sole supplier of VITA materials in North America in 1985, and for the last 30 years, has played a crucial role in the success of VITA products and materials distributed throughout the U.S. and Canada.
VITA employs nearly 770 people from 20 different countries, all dedicated to advancing the field of dentistry using a combination of skill and cutting-edge technology. As a result, VITA products are successfully marketed in over 125 countries.
To ensure professional knowledge transfer, both to customers as well as to teaching facilities such as vocational colleges and universities, VITA provides a comprehensive range of training and continuing education programs with leading international speakers.
Vident has been a provider of innovative dental products since 1985 and is the North American subsidiary of VITA, manufacturer of the internationally recognized Classical Shade Guide, 3D-Master Shade System, Easyshade Advance 4.0, VITA ENAMIC and other quality VITA restorative materials. For information, call 800-828-3839 or visit Vident’s website at