Vident Technical Sales Reps Receive In-Depth Technical Training



(Brea, CA) – In the spirit of continuing education and lifelong learning, Vident recently conducted an in-house technical training for its sales representatives at the Vident Training Center in Brea, CA. The hands-on course included all Vident Technical Sales Representatives and was a combination of hands-on learning, discussion and lectures led by Technical trainers Petra Kohlhaas and Thomas Gausmann from VITA’s headquarters in Germany. The training included all aspects of porcelain layering with both metal and all-ceramics as well as CAD/CAM milling of VITABLOCS, furnace programming and pressing. The week-long course even included an overview of denture setup techniques, as well as a hands-on opportunity for each representative to set their own full denture.

“Annual, comprehensive training that emphasizes product knowledge and product value is an important tool for our Vident Sales Representatives,” explained Jim Mcguire, Vident Director, Technical Sales Consultant & Support. “In addition to gaining the most current technical information, our Reps also have the opportunity to translate what they’ve learned by recommending products and services to our dental customers that best meet their business needs.”

Vident has been a provider of innovative dental products since 1985 and is the North American subsidiary of VITA, manufacturer of the internationally recognized Vita Classical Shade Guide, Vita 3D-Master Shade System, VITA Easyshade Compact digital

shade-taking device and quality VITA restorative materials. For information regarding Vident and VITA products call 800-828-3839 or visit Vident’s website at

Left to Right Front Row:
Carlos Robayo, CDT, Technical Sales Consultant
Thomas Gausmann, MDT, Technical Trainer VITA Zahnfabrik, Germany
Felicia Batts, Account Manager, USA
Petra Kohlhaas-Weyl, MDT , Technical Trainer VITA Zahnfabrik, Germany
Mickey Wolk, Account Manager, USA
Anne Baker, Account Manager, Canada
Michele Piscitelli, Vident Sales Administrative Assistant
Jim McGuire, CDT, Director Technical Sales Consultant and Suppport

Left to Right Middle Row:
Bill Ballard, Vident Account Manager, USA
Mike McIntee, CDT, Technical Course Instructor
Peter Newell, Tooth Product Manager
Dan Johnson, Account Manager, USA
Billy Hollier, CDT, Technical Sales Consultant
Ljepa Katanik, Account Manager, Canada
Stephen Moore, Region Manager, Canada

Left to Right Back Row:
Dennis Fraioli, Director of Business Development
Ken Parker, Account Manager, Canada
Anthony Cancilla, Account Manager, Canada
Terrell Hill, Account Manger, USA
Gil Villavecer, VP Business Development