Ultradent Earns Ethics and Truth in Advertising Award



Ultradent Products took home the Golden Hands Award of Xcellence for Ethics and Truth in Advertising during CDA Presents, held May 12-14, in Anaheim, Calif. It marled the second consecutive year that Ultradent has received the honor out of a field of more than 3,000 other nominated companies. 

Nominees were selected based on their ethical conduct, placement of public health before profits, product dependability, knowledgeable personnel, and customer service. Thousands of practicing dentists from across the nation then voted on the nominees to choose a winner.

“We’re so honored to have received this recognition,” said Dr. Dan Fischer, president and CEO of Ultradent. “Additionally, it must be said that the true honor for this award goes to the men and women at Ultradent who work tirelessly every day to uphold the values upon which Ultradent hangs its hat: integrity, care, quality, innovation, and, lastly, hard work.” 

Prominent doctors involved in the selection, assistance, and support of the award include Dr. Gordon Christensen, Dr. John Farah, Dr. Howard Farran, Dr. Edward Feinberg, Dr. Eddie Harouni, Dr. Howard Landesman, Dr. Brian LeSage, Dr. Pascal Magne, Dr. Michael Miller, Dr. Hessam Nowzari, Dr. Terry Pannkuk, Dr. Ron Saidara, Dr. Han Scoble, Dr. Gary Solnit, and Dr. Frank Vidjak.

Conceptualized by Amir H. Motamed, DDS, the 16-inch, 18.4-pound award was designed and made by Donjo, a commissioned artist and master craftsman. Using the lost-wax process, it is made of casted bronze over an Italian barble base. The hands are patina. The logo is casted bronze, then polished and enamelized with automobile paint.

The sculpted Golden Hands of Dentistry are shown upholding the four colored triangles of the dental profession: dental education, dental professionals, dental organizations, and the dental industry, all pointing to a common core.

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