practice management

Is Your Marketing Campaign Tricking or Treating Your Patients?

You’re busy, so when you hire a marketing company to help you promote and...

Use “Social First” Digital Marketing to Win New Patients

Social platforms are quickly becoming the gateway for brand discovery. Their use is no...

Use Phone Tracking to Improve Your Appointment Rates

It’s sad but true. Your patients have been lying to you. Your hygienists face...

How to Build a Practice That’s Less Dependent on Dental Insurance

Are insurance companies killing your profits and scaring away your potential patients? I recently...

How to Handle Negative Reviews

Reviews are one of the most useful tools that the Internet has to offer....

How to Improve Web Search Rankings for Your Dental Practice

Search engines continuously upgrade their algorithms to enhance the user experience (UX). To this...

Rethink Your Practice’s Marketing Approach

A marketer’s job continues to evolve with multiple marketing tactics to consider. As the...

Top 5 Social Media Tips for Promoting Your Practice

Social media can be a fantastic way to reach new patients and to keep...

Dentistry Faces a New Economic Climate

There once was a time when a single practitioner could hang up a shingle...

Why a Newsletter Can Be Successful for Dentists

This is a response to “Direct Mail Marketing Wastes Time and Money” by Dr....