marketing

Attract the Right Patients with Lead Generation

Attracting new patients is crucial to sustaining and building a strong practice. However, patients...

Convergent Names Garabedian VP of Marketing

David Garabedian has joined Convergent Dental as vice president of marketing. In addition to marketing...

Hone in on Key Marketing Channels for Additional Growth

Word of mouth marketing is still as strong a method as it has always...

Laser Dentistry Requires Bright Practice Management

Modern technology has increased the expectations of dental patients. They desire less radical and...

Adopt New Digital Marketing Strategies for Success in 2016

Influenced by changes in consumer behavior and technology, digital marketing is rapidly evolving. Brands...

Effective Marketing Employs Multiple Strategies

It’s unavoidable. With all new practices come many of the same old problems: limited...

ADA Releases First Module in Practice Management Series

The ADA has released its first set of practice management guidelines. “Managing Patients” is...

Low Sugar Prices Put European Teeth at Risk

The costs of sugar are about to go down in Europe—and the risks to...

Build Your Brand With Better Patient Experiences

Patient experience is not always a tangible and describable element of brand building. Every...

Webinar Spotlights Online Marketing Strategies

Who turns to the Yellow Pages anymore? When patients look for a new dentist,...