Social Media Campaign Connects Dentists With Their Patients

Dentistry Today


The Dental Trade Alliance (DTA) and Lanmark360 present, a social media campaign encouraging dentists and their staffs to stay in contact with patients during the pandemic. It features five 20-second animated videos that convey oral health and wellness messages for patients who have not been able to see their dentist due to the quarantine.

Dentists and staff who visit the campaign’s website can post any or all of the free videos to their own social media channels with just a few clicks, according to the organizers. Each video covers a different topic, including brushing, flossing, social distancing, checking in, and eating well. The site also suggests captions for each video, or dentists can write their own.

“The website provides a unique and easy to use platform for dentists to stay in touch with their patients,” said Gregory Chavez, CEO of the DTA. “The videos are great reminders about the importance of practicing good oral health during the COVID-19 pandemic.”

“We created this campaign in collaboration with the Dental Trade Alliance to give their member companies a proactive patient engagement tool to share with their dental partners,” said Howard Klein, president of Lanmark360.

“After the COVID-19 pandemic, the dental industry is poised to return stronger than ever. In the meantime, these videos can help dental professionals and their staff remind patients they are always there for them and to continue to practice good oral health during the COVID-19 related quarantine.”

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