- A total of 185,257 dental hygiene products were donated to help struggling families.
- Generous oral care product donations from SmileMakers, Crest, and Oral-B were distributed to 159 charitable organizations through America’s ToothFairy.
- 857 volunteers collected 34,255 oral care products benefitting an additional 95 nonprofit organizations serving families in need in their own communities.
- To date, a total of 254 nonprofit organizations have received dental hygiene products to distribute to the families that need them the most. The remaining items are being delivered to organizations hosting back-to-school events.
Crest and Oral-B, the Official Smile Drive Sponsors through this December, partnered with America’s ToothFairy during two campaigns; the first as part of their 12 Days of Crest Smiles that identified two nonprofit dental service providers to each receive 5,000 toothbrushes and 5,000 tubes of toothpaste along with $5,000 grants to support their missions.
The second campaign encouraged families to pledge to brush for two minutes, twice a day with a fluoride toothpaste. For every pledge, Crest and Oral-B Kids donated a Conquer Cavities kit that included toothpaste, toothbrushes, and educational materials. In all, 10,000 kits were donated to five nonprofit dental clinics that serve children with restricted access to dental care.
When kids can take care of their smiles, they perform better at school, lead healthier lives, have higher self-esteem, and experience more opportunities for future success. Since 2014, more than 2.2 million oral care items have been given to families in need through the Smile Drive campaign.
About America’s ToothFairy: National Children’s Oral Health Foundation