Ivoclar Vivadent to Take Its Products on Tour

Richard Gawel


The Ivoclar Vivadent 2021 Dental Innovation Tour will feature a 40-foot mobile unit with a showroom outfitted with the company’s latest digital technologies and material offerings.

“Our objective is to bring our innovation and educational programs to dental professionals across North America,” said president Christian Brutzer.

“This way we can connect and cultivate relationships with our broad base of customers with personalized educational events to heighten awareness of Ivoclar Vivadent’s digital technologies, CAD/CAM materials, and complete restorative, prosthetic, and removable workflow solutions,” Brutzer said.

The showroom fill feature the company’s PrograMill milling units, PrograPrint 3D printers, 3Shape scanners, IPS e.max materials, direct restorative solutions, and the award-winning Ivotion Digital Denture System.

From on-site education programs to evening events with personal tours through the showroom, the Dental Innovation Tour intends to demonstrate how Ivoclar Vivadent is creating smart solutions for modern dentistry, the company said.

“Empowering our customers for success is our number one priority,” said George Tysowsky, DDS, MPH, senior vice president of technology and head of global training and education.

“Our customers hunger to learn about new innovations and best practices, but traveling for education and personal learning experiences is difficult in this environment,” Tysowsky said.

“I am delighted that we can take our passion, commitment, and vision on the road to help our customers learn and thrive,” he said.

The Dental Innovation Tour will crisscross the United States and Canada, stopping in 40 cities beginning in April. Dental professionals can register for an event online.

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