Biolase to Partner With BMW Performance Center West

Dentistry Today


Biolase will collaborate with BMW Performance Center West The Thermal Club near Palm Springs (BMW PCW) to give dentists a unique opportunity to participate in Waterlase Weekends, the company said, two group trips that include a four-hour event at the BMW PCW. Dentists also can enter a sweepstakes to win a BMW vehicle lease for one year.

Dentists who participate in the Biolase Waterlase Exclusive Trial Program will receive two days of free training, followed by use of a Waterlase dental laser in their office for up to 45 days at no charge, with an experienced Waterlase clinician available to help. Participating dentists who purchase the Waterlase during the trial period are invited to a complimentary Waterlase Weekend as well.

“We are thrilled to team up and co-brand with BMW Performance Center West on this initiative,” said Todd Norbe, president and CEO of Biolase.

“BMW has always been the ultimate driving machine and always stood for the ultimate driving experience. Waterlase mirrors this experience in the dental space by now allowing dentists to test drive our Waterlase lasers as part of our 2021 Waterlase Exclusive Trial Program,” he said.

“We cannot wait to hit the gas on this unique opportunity. Like Biolase, we believe in providing everyone who enters our facility with a premium experience,” said Matt Misko, operations manager of BMW PCW.

“We pride ourselves in providing an exhilarating experience for everyone, be they single attendees or large corporate groups. From our Teen Driving School or our M Racing School and MINI Stunt Driving School, there is something for absolutely everyone to have an unforgettable experience. We are excited to greet all of the BIOLASE participants at the track,” Misko said.

The Waterlase Weekend promotion will kick off in 2021, with the first Waterlase Exclusive Trial Program training event in January.

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