Premier Dental has named Jason H. Goodchild, DMD, its director of clinical affairs and Christopher S. Helle its chief marketing officer. Goodchild will develop clinical analyses of the company’s products to ensure its solutions are effective while meeting the highest standards, while Helle will oversee brand strategy, product marketing, digital brand activation, e-commerce, customer experience, and clinical affairs.
Previously, Goodchild was associate professor and chair of the Department of Diagnostic Sciences at the Creighton University School of Dentistry. He is a reviewer for the Journal of the American Dental Association, General Dentistry, and Quintessence International and maintains a private general dental practice. He received his dental training at the University of Pennsylvania School of Dental Medicine.
“Dr. Goodchild is esteemed amongst dental professionals for his extensive clinical knowledge, and we are thrilled to welcome him to our team,” said Julie Charlestein, president and CEO of Premier Dental. “Premier Dental is committed to develop and deliver innovative, high-quality solutions that are highly effective, and Dr. Goodchild will be essential to continuing to fulfill this mission.”
“I have dedicated my career to studying the best practices of dentistry, providing clinical analysis and collaborating with clinicians around the world to establish which products and techniques are most effective,” said Goodchild. “I am excited to work with Premier Dental to establish the next generation of highly effective solutions for oral healthcare.”
Helle brings a background in brand strategy and product marketing to Premier Dental, as well as his reputation as a visionary strategist, high-energy product marketer, and unwavering consumer advocate, according to the company. He has held marketing leadership positions at Comcast, Cadbury, the Campbell Soup Company, and General Mills. He holds an MBA from the Tuck School of Business at Dartmouth.
“Premier is proud to welcome Chris, who brings a unique blend of strategic, creative, and analytical ability to our team,” said Charlestein. “He has a rich and successful history of building brands and executing consumer-driven strategies, and he will be an invaluable asset as Premier works to build a world-class, end-to-end customer experience.”
“I’m thrilled to join the Premier team and am truly energized to help accelerate the growth of this storied century-old company,” said Helle. “I look forward to furthering its mission to deliver innovative, high-quality products that enable better daily oral healthcare around the world.”