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Proactive Internet Marketing With e-Newsletters

Regularity and consistency are critical, proven factors in any good marketing program. You must...

Sustaining Doctor/Technician Relationships

Today, more than ever, we are highly dependent on effective interpersonal relationships with our...

How to Integrate Computer Technology Into the Practice: Maximizing Your Investment

The ultimate and definitive solution…”; “total control…”; “easy to use…”; “fully integrated…”; “seamless flow...

Harnessing the Internet: Driving Real Business Value Through More Effective Patient Communication

As dentists, our lifeblood is ensuring a perpetual patient base. How do we harness...

Puppy Dog Sales, Part 2: How to Increase Case Acceptance With Integrity and Professionalism

In Part 1 of this article I discussed dentists’ responsibility to help patients make...

Dental Marketing 101: How and Why to Market Your Dental Practice

As a dental professional, you are part of an industry and marketplace that is...

Bite Treatment, Part 1: Applying the “Puppy Dog Sales Technique” to Dentistry

Many dentists do not like the term “sell,” and they like even less to...

Situational Leadership for Dentists…and Now for Teams, Too!

All dentists want self-motivated staff members who are high achievers. Unfortunately, such employees do...

Dental Digital Photography ’05: Top Five Frequently Asked Questions

For the past 3 years, I’ve had the privilege of updating readers on the...

Ten Ways to Improve Your Computer and Network Experience

When reading the title of this article, it may seem like this just another...