Kirtser Named President and COO of Affordable Care

Dentistry Today


Affordable Dentures & Implants has appointed Gene Kirtser as president and chief operating officer of its dental support organization, Affordable Care. Kirtser previously served as president and chief executive officer of Resource Optimization and Innovation (ROi), a division of Mercy Health.

“Gene is a proven leader with a history of driving growth and operational execution,” said Doug Brown, chief executive officer of Affordable Care.

Kirtser has more than 25 years of experience in the healthcare industry. While at ROi, he was responsible for developing and launching a strategy to transition the company from a supply chain department of Mercy into an innovative company serving healthcare systems across the country. He holds a BS in finance from Miami University.  

“I am honored to join Affordable Care at this exciting point in Affordable Dentures & Implants’ growth,” said Kirtser. “This team has developed an impressive model for delivering innovative, high-quality care to patients at a compelling value.”

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