Kerr TotalCare Launches new Brand Identity



Anaheim, Calif. (April 24, 2013) TotalCare, the Leader in Dental Infection Prevention, has announced a new corporate brand identity, representing the company’s drive toward delivering a full spectrum of innovative solutions to the dental hygiene community.

“The first major initiative will be a return to our company roots, with the addition of the name Kerr to our brand,” stated Todd Norbe, President of Kerr TotalCare. “After 23 years in the industry, we understand what today’s Dental Hygienists and Dental Professionals are faced with every day. Our new brand direction will afford us the ability to offer a suite of solutions to the dental hygiene community, so they can focus on providing the highest level of care to their patients.”

“As of today, Kerr TotalCare will be a hygiene focused brand, positioned to deliver products designed to address the full workflow of Dental Hygienists and Dental Assistants,” stated Steve Fanning, VP of Marketing.

Kerr TotalCare’s new brand identity is live on their website, and will be featured throughout all of its new advertising and marketing campaigns. Additionally, throughout 2013, Kerr TotalCare will join the dental hygiene community in celebrating the 100th anniversary of Dental Hygiene. The yearlong celebration will kicked off with the “Celebrate Hygiene” enter to win sweepstakes for a registration to this year’s American Dental Hygienists’ Association (ADHA) national dental hygiene meeting- the Center for Lifelong Learning (CLL) at the 90th Annual Session- June 19-25, 2013 in Boston, Mass.

About Kerr TotalCare
At Kerr TotalCare, we’re all about advancing hygiene and empowering people. Our corporate headquarters is located in Orange, California, and our state-of-the-art manufacturing facility is in Romulus, Michigan. We are for hygienists and dental professionals worldwide dedicated to improving patient health. Kerr TotalCare is the trusted partner that delivers innovative solutions across the hygienist’s workflow to empower and inspire them to deliver the highest level of care to their patients. Our trusted brands have protected over 100 Million people every year for more than 25 years. Kerr TotalCare products are sold through leading dental and medical product suppliers around the globe.

Kerr TotalCare is part of the KaVo Kerr Group. KaVo Kerr Group is a world leader in smart products and processes that enable dental professionals to confidently optimize their work and lives. With our deep experience and proven solutions, we are proud to serve 99 percent of dental practices around the world.