J. Morita announces Cone Beam/3D dose reduction of 30 – 40%



IRVINE , Calif. – (January 25, 2011) – J. Morita, world leader in imaging technology, today announced a major reduction in X-ray dosage of its cone beam (or 3D) X-ray units. Morita’s 3D product lines now come automatically equipped with a Dose Reduction Feature that lowers dosage from 30% to 40% on all three-dimensional fields of view. Additionally, the Dose Reduction Feature does not diminish clarity of image, and in fact, enhances the display of soft tissue. 
“An important point to make about Morita’s technology is that these units were already on the lowest end of the spectrum for dosage, this has been demonstrated in third party, scientific research,” commented Keisuke Mori, Executive Vice President and Vice President of Technical engineering. “In the nearly 20 years that Morita has been researching and manufacturing 3D units, our engineers have always been guided by the standard radiographic dosage principles of As Low As Reasonably Achievable (ALARA) and patient safety.  Reducing the dosage an additional 30% to 40% while enhancing image quality is an incredible achievement.”
The Dose Reduction Feature is rooted in how the machines acquire information. Through advanced engineering, the intensity of the X-rays has been optimized which decreases the overall level of emissions and dosage.  Maximizing the efficiency of the machines has also resulted in sharper images of soft tissue with fewer artifacts.  
 “The Dose Reduction Feature is 100% automatic,” said Steven White, Senior Vice President of Sales and Marketing. “This feature comes standard on every 3D unit Morita sells which includes the Accuitomo and Veraviewepocs product lines with no retail price increase. Additionally, Morita 3D units that are already in the field can be upgraded with minimal, if any, part replacement.”   
More details of this advancement, and the basics of cone beam imaging, will be presented at the upcoming Chicago Dental Society Midwinter Meeting, February 24 – 26, 2011. Morita will be hosting presentations by a radiologist daily at 12:00 pm, 2:00 pm, and 3:30 pm at Booth #3006.
You may also learn more by contacting your dealer, or J. Morita USA , at 877-JMORITA (566-7482). Visit us at www.morita.com/usa.