Xaña’s Marketing Gold

The Dental Marketing Time Machine: What I Wish I Knew 20 Years Ago

Please don’t call me “old.” “Experienced,” on the other hand, is an adjective I’m...

Are You Using AI in Your Dental Marketing?

Unless you’ve been living under a rock or spending an excessive amount of time...

The Art of Failure: What You Can Learn From Your Latest Dental Marketing Flop

Henry Ford once said, “Failure is simply the opportunity to begin again, this time...

Dental Marketing Isn’t a Laughing Matter (But Maybe it Should Be)

As a dentist, you obviously take the care and well-being of your patients seriously....

The Love/Hate Relationship Between Dentists and Marketing

Would I call dentistry and marketing a perfect match? Sometimes, yes. Sometimes… not so much. When...

Dental Marketing in 2023 – Already?

If you’re anything like me, you are currently heads down in your work, with...

Want a Memorable Dental Brand? Create Something Worth Remembering

Last week I was talking to a client about the long term vision for...

Dental Social Media – A Love/Hate Relationship

Social media celebrates its 25th birthday this year. Amazingly, social media was not invented...

What Does “Normal” Dental Marketing Look Like?

There’s a well established psychological concept in marketing called social proof. Essentially, social proof...

Dental SEO is Dead? Poppycock

Every few years, the rumors resurface. “SEO is dead!” a dental client will dramatically...