Campaign Promotes Oral Health in the Hispanic Community

Dentistry Today


Colgate-Palmolive and the ADA will collaborate in support of Colgate’s Oral Health Month. Through June 30, the campaign encourages families to “Share More Time, Share More Smiles” together on social media using #TimeToSmile. Colgate will donate $1 for every image or video linked, shared, or posted with the hashtag to the ADA Foundation’s Give Kids a Smile program, which provides free oral education, screenings, and treatment to underserved children.   

Hispanic adults in the United States consistently report more untreated cavities than non-Hispanic adults, while children nationwide miss millions of hours of school due to dental disease, according to the ADA. Dedicated to the belief that everyone deserves a future they can smile about, Colgate-Palmolive has created sharable Facebook content to provide information to US Hispanic families about proper oral care to improve oral health outcomes.

“Colgate is committed to improving children’s oral health around the world,” said Carla Kelly, general manager, US multicultural marketing, Colgate-Palmolive. “‘Share More Time, Share More Smiles’ gives us the opportunity to make this happen. As a platform that engages with the entire Hispanic family, we can give parents the tools to adopt healthier oral care habits and encourage more generations of healthy smiles.” 

“Healthy habits that start in childhood last a lifetime,” said ADA president Gary Roberts, DDS. “Leading by example—brushing for 2 minutes twice a day with fluoride toothpaste and visiting a dentist regularly—teaches kids about the importance of dental health and creates fun family memories along the way.” 

The campaign also is providing bilingual oral health education materials including infographics, children’s activity sheets, and other oral care resources online. Bilingual videos, articles, and downloadable family activities also are available on the ADA’s website and via social media on Twitter @SonrisaColgate (in Spanish) and on the ADA’s Facebook, Twitter, Instagram, and YouTube channels.

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