Campaign Donates Bamboo Toothbrushes to Kids in Need

Dentistry Today


America’s ToothFairy and Pop Sonic are teaming up to launch the GetGive campaign to improve oral hygiene for underserved children. Pop Sonic will donate a bamboo toothbrush to a child for every one of its products purchased on For many of these children, the partners said, it will be the first toothbrush they have ever received. 

Millions of children throughout the United States don’t have access to proper oral healthcare and dental services, the partners said, living each day in pain. They are unable to function properly in school, they have interrupted sleep, and they cannot eat properly, which may cause malnutrition, the partners added.

Poor oral health can result in tooth decay, loss of teeth, and, worse, dangerous infections that can be deadly, the partners said. Providing access to basic dental supplies such as a toothbrush and educational materials can substantially reduce tooth decay and its consequences, reported the partners.

“As the father of three, I can’t even imagine being in a position where I am unable to provide my children with the most basic of needs such as a toothbrush,” said Jeff Miller, president and CEO of Pop Sonic.

“At Pop Sonic, we believe that everyone should be able to have access to high-quality oral care products. By partnering with America’s ToothFairy, we are able to help fulfill this mission while making an impact as a socially conscious business,” said Miller.

Pop Sonic said that its dedication to this cause will extend year-round in an effort to reach as many underserved children as possible. To help customers save while giving back, the company also is offering a 35% discount site-wide with the promo code TOOTHFAIRY.

Since its founding in 2006, America’s ToothFairy has provided more than $21 million in donated dental products and equipment, educational materials, financial grants, and programming to nonprofit dental clinics and community partners, enabling more than 7 million children to receive oral healthcare from clinics that rely on the organization’s support.

“Tooth decay is the most common chronic untreated disease among children in the US, but it is largely preventable,” said Jill Malmgren, executive director of America’s ToothFairy. 

“This charitable program with Pop Sonic not only helps our network of clinics treat more children, it demonstrates our shared commitment to prevent the needless suffering from tooth decay in the first place. We are incredibly grateful for Pop Sonic’s continued support to improve the oral health of our nation’s youth,” said Malmgren.

Throughout the year, Pop Sonic will ship toothbrushes directly to nonprofit dental clinics that provide free dental products and services to children in need and that are resource partners with America’s ToothFairy. The Get Give campaign is the first of several initiatives being developed by Pop Sonic in support of America’s ToothFairy in 2020.

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