America’s ToothFairy Celebrates Dental Hygienists as Part of “My Smile Matters” Campaign

America's Toothfairy


America’s ToothFairy invites all dental professionals to join them during the month of October, Dental Hygiene Month, to spread awareness about why smiles matter for overall good health and success in life, and the value dental hygienists bring to the health of children.

“Parents sometimes see tooth decay as an inevitable part of childhood,” said Jill Malmgren, Executive Director of America’s ToothFairy. “Through this campaign, we hope to encourage families to make good oral health a priority by shining a light on the many ways healthy smiles have an effect on our overall health and success throughout a lifetime.”

America's Toothfairy

My Smile Matters aims to raise awareness about the impact of a healthy smile on systemic health and the value dental hygienists bring to the health of children. The campaign will run throughout the month of October, Dental Hygiene Month.

My Smile Matters also aims to promote the importance of routine, professional dental hygiene appointments through public-facing campaign activities that include:

  • a robust social media kit that contains colorful graphics and suggested text for 25 posts,
  • a campaign t-shirt to be worn on World Smile Day,
  • an opportunity to nominate an outstanding dental hygienist to receive national recognition and a prize package that includes a Waterpik Aquarius® water flosser
  • a challenge to provide toothbrushes and oral health educational materials for 25 kids,
  • free downloadable educational resources, and more.

Visit for campaign notifications and free resources.

“This is one of our largest awareness campaigns so far,” Malmgren added. “We are excited to see that dental professionals and educators from across the nation have already begun to join our effort by accessing the free resources available on the campaign website in preparation for the launch of the campaign on October 1st. We will continue to add resources throughout the month of September.”

Sign up to receive campaign notifications and access free awareness materials and resources at

About America’s ToothFairy: National Children’s Oral Health Foundation 

As a resource provider, America’s ToothFairy increases access to oral health care by supporting nonprofit clinics and community partners delivering education, prevention, and treatment services for underserved children. Since its inception in 2006, America’s ToothFairy has distributed more than $23 million in donated products, educational materials, and financial grants to improve oral health outcomes for children and youth in need.

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