Written by dentistry.co.uk Wednesday, 29 December 2010 11:09
Two life-size Lego heads will illustrate mouths before and after orthodontic treatment in a new campaign to raise awareness of orthodontic treatment.
The plastic brick constructions will be unveiled at the launch of the British Orthodontic Society’s second National Orthodontic Week (NOW) taking place February 22 to 28. They will be on display at the V&A Museum of Childhood in London, the venue for the launch of the dental campaign.
A competition will be held during the event to encourage visitors to guess the number of Lego bricks it took to build both faces.
The launch will be followed by a week-long event at the museum during half term, when the gallery is visited by more than 2,000 people per day.