Written by PRNewswire Tuesday, 21 September 2010 18:40
This election season, political candidates’ smiles could be the deciding factor in whether candidates gain voters’ trust, asserts Charles Martin, DDS, founder of the Richmond Smile Center.
“If you hide your smile, what else will you hide?” is a question many voters may be contemplating, Dr. Martin said. “Not everyone wants to hear it, but candidates’ looks determine whether they gain votes.
“The better you look, the more votes you’ll score. Research shows that your smile, which is usually the most prominent feature on a face, has a direct effect on how others perceive you—even more than the eyes—and what happens in the voting booth supports this time and time again. Voters may not even realize they’ve been swayed by a candidate’s smile rather than the candidate’s platform.”