Industry News

89% of Adolescents Consume Sports Drinks

89% of Adolescents Consume Sports Drinks

28 June 2017

Sports drinks continue to be popular among adolescents, with 89% of 12- to 14-year-olds consuming...

eBooks

May 2017

The Dentist’s Guide
To Managing Employees

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April 2017

Composite Vs. Porcelain’s:
What You Need To Know

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March 2017

Digital Marketing for Dentists

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February 2017

Traumatic Dental Injuries: Emergency Assessment And Treatment

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Recent Issues

June 2017

Digital Technologies: Changing the Face of Dentistry




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May 2017

Solving Aesthetic Challenges From Trauma-Based Injuries




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Study Shows Dentists Confused by Facebook

A new nationwide study by Verasoni Ah Ha! (The Research arm of Verasoni Worldwide), of how dentists use Facebook to promote their practice reveals that dentists are at a loss on Facebook. Data from the study reveal that dentists do not yet understand how to leverage social media channels such as Facebook to engage patients, despite the patient’s and consumer’s growing engagement with this medium. The study concludes that dentists have not strategically positioned their practices on Facebook, nor have they focused on developing and growing their network.

“There is a clear disconnect between the potential of the medium and its utility by dentists. Very few dentists truly understand how to leverage Facebook and other social media properties,” said Abe Kasbo, CEO of Verasoni Worldwide. “The results of this study are no surprise, and falls in line with some other industries. While Facebook has depth and breadth in terms of the sheer number of people participating in its network, it’s still a relatively young medium and the learning curve is steep, especially for dentists.”

The study found that Facebook’s search capabilities are not as robust as major search engines such as Google. When searching for “dentist” by state (using the full name of the state in one search, and the abbreviation in another), results yielded a total of 229 dentists nationally, with Texas (18) and New Jersey (17) yielding the most dentists, while several states including Wyoming, Connecticut, and Montana yielded zero.

The study found 47% of dentists in the sample did not have any posts on their Facebook property, while only 30% of dentists seldom posted.

Additional highlights from the study include:

Of 229 dentists, we found: (1) 6 dentists with zero friends (3%); (2) 37 dentists had between 101 and 500 friends (16%); (3) 181 or 79% of dentists had between 1 and 100 friends; and (4) five dentists, representing 2%, had more than 500 friends.

There were 108 dentists (47%) who did not have any posts on their Facebook page or group, while 30% of dentists seldom posted on their Facebook page.

Only 37 dentists representing 16% posted monthly, while 15 dentists or 7% posted often.

Only a handful of dentists integrated Facebook with other web properties such as YouTube or blogs.

The Wednesday Watch

Exclusive Interview: Patient Education and GentleWave

Exclusive Interview: Patient Education and GentleWave

21 June 2017

Patients are becoming more educated, as a world of information is readily available at our...

Technique of the Week

e-Prescribing with XLDent

e-Prescribing with XLDent

29 March 2017

Drs. David Andersen and Lora Nelson explain how easy e-Prescribing...

Technology Today

Show Me the Way

Show Me the Way

02 May 2017

This year’s International Dental Show did not disappoint: 155,000 participants from 157 countries attended,...

Implants Today

Dental Implant Prosthetic Options

01 June 2017

While implants have the mechanical availability to attach many different prosthetic options, many factors...

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