Industry News

HPV Vaccine May Reduce Oral Infections By 88%

HPV Vaccine May Reduce Oral Infections By 88%

24 May 2017

The human papillomavirus (HPV) vaccine may reduce the rate of oral HPV infections in young...

eBooks

April 2017

Composite Vs. Porcelain’s:
What You Need To Know

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March 2017

Digital Marketing for Dentists

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February 2017

Traumatic Dental Injuries: Emergency Assessment And Treatment

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January 2017

Buffered Anesthesia: Efficiency & Profitability

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Recent Issues

May 2017

Solving Aesthetic Challenges From Trauma-Based Injuries




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April 2017

New Trends in Endodontics and Treatment Planning




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New Smile has Major Impact

Can a new smile make you appear more successful and intelligent?

Previous consumer studies have proved that a beautiful smile will make you more attractive. But according to research conducted by Beall Research & Training of Chicago, a new smile will make you appear more intelligent, interesting, successful, and wealthy to others as well.

Dr. Anne Beall, a social psychologist and market research professional, carried out the independent study on behalf of the American Academy of Cosmetic Dentistry (AACD). Pictures of eight individuals were shown to 528 Americans, a statistically valid cross section of the population. The respondents were asked to quickly judge the eight people as to how attractive, intelligent, happy, successful in their career, friendly, interesting, kind, wealthy, popular with the opposite sex, and sensitive to other people they were.

Two sets of photos were created, with each set showing four individuals before undergoing cosmetic dentistry, and four after treatment. Half the respondents viewed set A, the other half set B. The eight subjects viewed by respondents were evenly divided by gender. Two had mild improvements through cosmetic dentistry, two had moderate improvements, and four had major improvements to their smiles, to give a wide range for respondents to view. None, however, had visibly rotten teeth, missing teeth or catastrophically bad dental health in the before shots. Respondents were not told that they were looking at dentistry, but were asked to make snap judgments rating each person for the 10 characteristics, on a scale of one to 10, with “one” being “not at all,” and “10” being “extremely.”

Characteristic Average "Before" rating "After" rating Increase
Attractive

4.6

5.9 1.3
Intelligent 5.9 6.5 .6
Happy 6.2 6.8 .4
Successful in their career 5.8 6.7 .9
Friendly 6.3 6.8 .5
Interesting 5.4 6.1 .7
Kind 6.0 6.4 .4
Wealthy 4.9 5.9 1.0
Popular with the opposite sex 5.0 6.2 1.2
Sensitive to other people 5.6 6.1 .5

The results indicated that an attractive smile does have broad ranging benefits:

While the change was most dramatic for attractive, popular with the opposite sex, wealthy, and successful in their career, the change was statically significant in all areas.

“Based on a lot of interaction with happy patients, we were expecting this type of difference in attractiveness and popularity with the opposite sex,” said Dr. Marty Zase, President of AACD, “but to have large gains in how successful, intelligent, interesting and wealthy patients appeared after cosmetic dentistry caught even us by surprise. We’ve been telling people that a beautiful smile was a great investment in their futures. Now we have independent evidence.”

 

The Wednesday Watch

Exclusive Interview: Dr. Thomas McClammy

Exclusive Interview: Dr. Thomas McClammy

24 May 2017

Dr. Tom McClammy speaks to us fresh from the stage after his GentleWave presentation at...

Technique of the Week

e-Prescribing with XLDent

e-Prescribing with XLDent

29 March 2017

Drs. David Andersen and Lora Nelson explain how easy e-Prescribing...

Technology Today

Show Me the Way

Show Me the Way

02 May 2017

This year’s International Dental Show did not disappoint: 155,000 participants from 157 countries attended,...

Implants Today

Narrow-Body  Dental Implants

Narrow-Body Dental Implants

02 May 2017

As the multibillion-dollar market for dental implants grows, many new companies are entering the...

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