Written by Dentistry Today Thursday, 02 December 2010 20:47
Sesame Members retain greater website traffic with onsite blogs
Seattle, WA – December 1, 2010 – Sesame Communications, a dental industry pioneer in online patient connection systems, announced today the launch of its blogging service that allows dental professionals to bring their blogs on their practice websites. Sesame conducted research in November 2010 on onsite blogging and its impact on Search Engine Optimization (SEO) and website effectiveness, particularly in the increasingly competitive online dental market. Sesame research confirmed that onsite blogging resulted in 32% greater website traffic, with users spending 38% more time on the site and looking at 30% more pages per visit. To that end, Sesame Search 2.0 is now bundled with an installation of onsite blogging software for Sesame Members to share in the benefit of additional website traffic and audience retention.