Written by Dentistry Today Friday, 11 March 2011 11:29
DENMAT ANNOUNCES NEW SNAP-ON SMILE MARKETING PROGRAM
SANTA MARIA, CA (March 11, 2011) – DenMat has announced a totally new Snap-On Smile Marketing Program scheduled to launch in April, 2011. DenMat purchased Snap-On Smile in March 2010 and launched the appliance via a national TV & on-line advertising campaign in August 2010. During the first 6 months of the campaign, almost 200,000 consumers responded to the company's motivating agency produced 2 minute and 1 minute TV spots and on-line creative. Starting in April, these consumers will be driven directly to practices that have elected to be the Snap-On Smile participating dentist in their area.