Written by Dentistry Today Thursday, 17 November 2011 11:35
DentaQuest Foundation Grant Funds DC Area Campaign Promoting Children’s Oral Health
(Charlotte, NC – November 17, 2011) National Children’s Oral Health Foundation: America’s ToothfairyÒ (NCOHF) is launching a campaign designed to raise awareness of the importance of oral health and promote healthy behaviors among families in the greater Washington, DC metro area.
Funded by a grant from the DentaQuest Foundation, Oral Health Matters: An Oral Health Social Marketing Campaign, combined with the establishment of a collaborative community effort to promote children’s oral health, centers on community programs and media messages that stress oral health’s inextricable link with children’s overall health, future success and the economic impact on the community. NCOHF is working with Howard University and area stakeholders to raise awareness of the importance of oral health through delivery of simple, effective messaging focused on prevention and effecting behavioral change in oral health. The implementation of the media campaign and the expansion of the NCOHF Oral Health ZoneÒ in the DC area will provide the blueprint for other locales across the nation. The goal is to facilitate oral health education and prevention strategies across North America in a united community effort to diminish the burden that poor oral health places on American resources and productivity, school systems, military preparedness, the economy and future workforce.