Industry News

New Snap-On Smile Marketing Program release from DenMat

DENMAT ANNOUNCES NEW SNAP-ON SMILE MARKETING PROGRAM

SANTA MARIA, CA (March 11, 2011) – DenMat has announced a totally new Snap-On Smile Marketing Program scheduled to launch in April, 2011. DenMat purchased Snap-On Smile in March 2010 and launched the appliance via a national TV & on-line advertising campaign in August 2010. During the first 6 months of the campaign, almost 200,000 consumers responded to the company's motivating agency produced 2 minute and 1 minute TV spots and on-line creative. Starting in April, these consumers will be driven directly to practices that have elected to be the Snap-On Smile participating dentist in their area.

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Vident's culture book outlines company's core beliefs, values

VIDENT'S CULTURE BOOK OUTLINES COMPANY'S CORE BELIEFS, VALUES

Brea, CA (March 11, 2011) – As an industry leader in high quality, cost-effective restorative dental solutions, Vident strives to deliver exceptional experiences to its lab and clinical customers. To translate the company motto into a demonstration of their commitment, Vident has created a Corporate Culture Book that captures their core beliefs and values in a dynamic new guide. The book was created as a foundation for all Vident colleagues of how the company makes its decisions, and serves as a professional compass for employees’ everyday work lives. Moving beyond a mere document, Vident’s Corporate Culture Book functions as a powerful reminder to both Vident’s employees and its customers that they expect to be held to a higher standard. The Culture Book also contains Vident’s main ideals, like Honesty and Integrity, Commitment and Trust, Anticipating Customer Needs, Educational Leadership and more, and has been integrated into every part the company’s culture from managing goals and objectives to distributing monthly rewards and recognition.

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David Correale Appointed as Vice President of Sales for DentalEZ

Malvern, PA (March 10, 2011) – DentalEZ® Group, a supplier of innovative products and services for dental health professionals worldwide, recently appointed David Correale to Vice President of Sales.

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DENTSPLY Int'l Names Deborah Rasin VP, General Counsel & Secretary

YORK, Pa., March 9, 2011 (GLOBE NEWSWIRE) -- DENTSPLY International Inc. (Nasdaq:XRAY) announced that it has appointed Deborah Rasin as Vice President, General Counsel and Secretary, effective March 7, 2011. Ms. Rasin succeeds Brian Addison, who will remain in a part-time role as Special Counsel. In her role, Ms. Rasin will oversee all legal affairs of the Company and assume corporate secretary duties. She will be a senior member of the executive team, responsible for management and oversight of all activities of the legal department.

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