Industry News

Pentron Strada Launches New Series of Patient Education Videos

ORANGE, CA – May 14, 2013 – Pentron, a leading manufacturer of high quality, value-based restorative products and technology for dentists, has debuted a new patient education video explaining post and core procedures in layperson’s terms. The video is housed on Pentron Strada (www.pentronstrada.com), an online tool with resources designed to help dentists educate staff and patients, and is the first in a series of patient education videos designed to help dentists explain common procedures through the use of easy-to-follow animation.

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America’s Dentists Launch Nationwide Campaign To Address U.S. Dental Crisis

‘Action for Dental Health: Dentists Making a Difference’ Offers Real-World Solutions
Harris Interactive Study Reveals What’s at Stake in America’s Dental Divide
ADA Research Brief Reveals Failure of Affordable Care Act to Cover Many Adults


Washington, May 15, 2013 – The nation’s leading organization of dentists today announced a nationwide campaign aimed at boldly addressing the dental health crisis in the U.S. The American Dental Association (ADA) campaign – Action for Dental Health: Dentists Making a Difference – aims to reduce the numbers of adults and children with untreated dental disease, through oral health education, prevention and providing treatment now to people in need of care.

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Millions Learn How to Maximize Their Smile with IPS e.max

Ivoclar Vivadent announces that nearly 50 million Americans have learned how to maximize their smile with the help of a satellite media tour (SMT) featuring Dr. George Tysowsky, Vice President of Technology at Ivoclar Vivadent, and a consumer-friendly and informative web feature news story.

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IPS e.max Restorative System Receives AACD Celebration of Excellence Award

Ivoclar Vivadent received the American Academy of Cosmetic Dentistry (AACD) 2013 Celebration of Excellence Award for Outstanding Innovation in Cosmetic Dentistry for its work with the IPS e.max lithium disilicate product line. Presented during the AACD’s annual meeting held last month in Seattle, WA, the award was accepted by George Tysowsky, DDS, MPH, Vice President of Technology, in recognition of Ivoclar Vivadent’s impact, improvement, and advancement in the field of cosmetic and restorative dentistry through its IPS e.max restorative system.

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