Procter & Gamble Provides Educational Grant To Support World Dental Posters

CINCINNATI – August 27, 2013 – Procter & Gamble (P&G), the makers of Crest and Oral-B, along with Stephen Hancocks Limited announced today that the open-access, scientific site, World Dental Posters (www.worlddentalposters.com), will now be sponsored through an educational grant from P&G.

World Dental Posters is an open access site launched in March 2013 that provides scientific researchers the opportunityto upload their peer-reviewed posters at no cost for as long as they wish. Typically, peer-reviewed posters are presented at industry congresses, conferences and meetings or through subscription-based journals – this site gives the authors another channel to present their findings. Thesite also provides citable references that informed the research, without losing copyright protection for the individual authors.

Philip Giorgi, Managing Director and co-owner of Stephen Hancocks Limited, conceived the idea for World Dental Posters after seeing a pile of posters discarded at numerous international dental conferences and congresses. He realized there was an opportunity to identify a way to keep this research available for others to see around the world.

“We are delighted that P&G shares our vision for this free, open access site created as a way to disseminate research through posters beyond current possibilities,” said Philip Giorgi. “Providing researchers with the opportunity to connect and share their ideas and findings is a fundamental cornerstone of scientific advancement.”

“As a company, we are passionate about research in the development of our products and technologies,” said Dr. LeslieWinston of P&G Global Oral Care Professional & Scientific Relations. “We are, therefore, pleased to support World Dental Posters with a grant as a way to allow, in particular, young and innovative researchers in the field of oral health to disseminate their findings and discover others working in similar areas.”

Posters uploaded on to the World Dental Posters site are indexed by title, author name(s) and key words and can remain on the site for free for as long as the author(s) wish. Future developmentswill include forum and discussion areas for connecting researchers with similar interests and ideas from different geographic locations who might otherwise be unaware of each other’s work.

About Stephen Hancocks Limited

Stephen Hancocks Limited is a well established publishing company specializing in dental books, journals and continuing education materials in print and online for the dental team. The website (www.shancocksltd.com) has over 40,000 registered regular users who access the products and services particularly through the innovative dental digest identNEWS (www.identNEWS.com).

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®,Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.