Written by Dentistry Today Wednesday, 06 March 2013 15:51
1-800-DENTIST®, the nation’s premier dental marketing company, announced that Michael Turner has been named Chief Executive Officer, following a three-year tenure as the company’s President. Turner succeeds Gregg Coccari, who retired this year after leading the company to record growth and profitability.
As CEO, Turner will continue the growth strategies he helped put in place to transform 1-800-DENTIST from the industry’s top source of new dental patients into a total marketing resource for dentists. Under his leadership, the company has expanded its product offerings to include solutions for social media, dental websites, online reputation, dormant patient reactivation, and patient communication – while continuing to build up its flagship new patient leads program.
“1-800-DENTIST is entering a new phase of growth as a multi-product dental marketing company,” said Bain Capital Ventures partner Paul Zurlo. “Michael has built a great team and a strong technology foundation to deliver the industry’s most powerful marketing tools to attract and retain patients.”
Founded in 1986, 1-800-DENTIST is the country’s most recognizable consumer dental marketing brand, operating the largest dental website in North America and delivering over 7 million new patient leads to dentists nationwide. In 2010, Bain Capital Ventures and Cue Ball invested in the business, accelerating the company’s expansion.
Michael Turner joined 1-800-DENTIST in 2010 with an extensive background in building successful Internet business in multiple high-profile companies. Most recently, he had served five years as Chief Marketing Officer at LegalZoom.com, leading the growth of that innovative category reference brand. Prior to that, he held executive positions at Teleflora, PC Connection and Brookstone, as well as strategy consulting experience at McKinsey and Company.
“1-800-DENTIST has always focused on achieving growth by helping the practices of our member dentists thrive” said Michael Turner. “Today our membership is at an all-time high, we offer the industry’s most powerful marketing products – and the best is still yet to come.”
1-800-DENTIST has been the nation’s premier dental marketing company since 1986, helping thousands of successful dentists grow their business. Beginning as a lead generation company for dentists, the program has delivered over 7 million new patient leads to member dentists. Today, 1-800-DENTIST is a total marketing resource for dentists, offering multiple products to help dentists attract, retain and optimize patients. In addition to its flagship PatientProducer® program (new patient leads), the company also offers PatientActivator® (automated patient communications and online marketing), ReputationMonitor® (online reputation management), ReActivator® (dormant patient reactivation) and WebDirector® (websites and online identity).