Atlantic Precious Metal Refining Expands Online Presence in 2013

Pittsburgh, PA (January 17, 2013) – Atlantic Precious Metal Refining (Atlantic), a Pittsburgh-based precious metal refinery serving dental professionals worldwide, is pleased to start out 2013 by unveiling its redesigned corporate website and announcing the company’s official launch into social media via Facebook, Twitter, and YouTube.

The website is now updated with a fresh new look and includes intuitive navigation links and improved functionality. Some added features of the website include tips on efficient scrap recovery and collection, information to help dental professionals fully maximize their return on dental scrap materials, photos and videos of the actual refining process, and step-by-step instructions for properly collecting and shipping valuable precious metal scrap materials.

“A website is always a work in progress,” remarked Tom Mappin, VP of Operations for Atlantic, “but we felt a total overhaul was necessary because dental professionals are just not taking advantage of the many benefits that a refining service can provide. We wanted to make learning about precious metal refining and utilizing Atlantic’s services as easy as possible to help dental professionals discover the potential for hidden profits located in their operatories and laboratories. The new Atlantic site better showcases our unique company culture, quality-focused business philosophy, and valuable industry offerings for dental professionals looking to get the highest precious metal scrap lot returns in the industry.”

In addition to many new features, the website will continue to allow visitors to view literature and technical information, connect with an Atlantic representative in their geographic location, and easily contact Atlantic’s supportive customer service staff and technical experts. The redesigned website is intended to be a regular destination for clients, prospects, business partners, and journalists who are interested in the latest refinery news. For more information and a tour of the new website, please visit www.apmr.com.

Industry professionals can also now follow Atlantic on YouTube, Twitter and/or become a fan on Facebook. This will ensure they are receiving the most current information on the latest service offerings, industry news, and up-to-date promotions from Atlantic. Located at www.youtube.com/AtlanticPrecious, www.twitter.com/AtlanticSays, and
www.facebook.com/AtlanticSays, Atlantic’s three new social media sites continue to grow daily in scope of content and members. All sites should be utilized as valuable resources for individuals seeking “as-it-happens” information and insider conversation about the company’s latest news and events, as well as advanced insight into new technologies and services being developed.

“The goal in developing our social networking sites is to make our company news and promotions readily available to all who are interested in learning more about the refining industry and how our scrap processing can greatly profit your practice,” remarked Mappin. “We look forward to an interactive and personal experience with those who want to find out more about us and the industry in general.”

About Atlantic Precious Metal Refining

Atlantic Precious Metal Refining (Atlantic) is a Pittsburgh-based precious metal refinery owned and operated by a U.S. Air Force veteran and former dental laboratory technician. Proudly serving clients from across the U.S. and around the world for more than 25 years, Atlantic processes a variety of gold, silver, platinum, and palladium materials including: crowns, bridges, sprues, and casting buttons; bench, floor, and carpeting sweeps; dust collector bags, vacuum bags, and filters; flatware, jewelry, and more. For more information, please visit www.apmr.com.

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