Written by Dentistry Today Tuesday, 13 November 2012 10:37
Darby Challenges Jersey Shore-based Agency to Raise Original Donation Goal of $10,000 to $15,000 for its Shave the Shore Campaign
West Long Branch, NJ (November 12, 2012) – Following the recent destruction that Hurricane Sandy has inflicted on the Jersey Shore, Darby Dental Supply, LLC, the largest all-telesales national distributor of dental merchandise and equipment, has pledged to donate $5,000 to Lanmark360’s Shave the Shore™ campaign once Lanmark360 raises $15,000. If the goal is met, with Darby’s contribution, the Shave the Shore campaign will contribute a total of $20,000 to those affected by Hurricane Sandy.
Originally, Lanmark360 President, Howard Klein, publicly pledged on Facebook NOT to shave until he personally raised $10,000 to help Jersey Shore families struck by Sandy’s path. From this, the Shave the Shore campaign was formed.
On Day 14 of the campaign, at which time nearly $9,000 was already raised, Michael Bocian, Vice President of Sales and Marketing at Darby Dental Supply, presented the following challenge to Klein via Facebook:
“Challenge: Raise $15,000 total and Darby Dental Supply will commit another $5,000 to bring your total to $20,000! This is a great cause and we are happy and proud to support you at this very important and needing time. Are you up to the challenge?”
Klein immediately accepted, and the donations continue to steadily come in. 100% of all donations will go to the American Red Cross Hurricane Sandy Relief Efforts.
“Hurricane Sandy has affected so many of our friends, family and partners, so we, too, have taken this blow very personally,” said Bocian. “Once we saw the effort that Lanmark360 was putting forth with its Shave the Shore campaign, we knew we couldn’t sit back and just hope that everything would work out.”
With the original goal of $10,000 nearly accomplished, Lanmark360 now has extra incentive to raise even more money to meet Darby’s challenge. “The response and support we have received for the Shave the Shore campaign thus far has been nothing short of remarkable,” stated Klein. “We are almost at our original goal of $10,000, and with Darby’s proposed challenge, we’re now aiming for double that amount. The Darby crew has given us that extra support, generosity and motivation to keep ‘growing!’ I’m not surprised to see Darby Dental Supply step up and lead by example once again.”
You can also follow Shave the Shore on Twitter by using the hashtag, #ShaveTheShore or following Howard Klein at @ShaveTheShore.
About Darby Dental Supply, LLC
For over 64 years, Darby Dental Supply, LLC has continued to thrive and evolve as the largest all-telesales national distributor of dental merchandise to office-based practitioners in the United States. Through strategic distribution points, the company fulfills over one million shipments per year from leading manufacturers of dental products.
Darby is equally committed to providing in-depth training to its account managers and superior value to the dental professional. Darby’s efficient business model, competitive pricing and convenient ordering system continuously save its customers time and money. Honoring a “one customer at a time” philosophy for more than six decades has established Darby Dental Supply as one of the largest, most trusted dental distributors in the nation. For more information, visit www.DarbyDentalSupply.com.
Lanmark360 is a fully integrated advertising, marketing and communications agency serving a diverse roster of clients in the healthcare industry. Located at the Jersey Shore in West Long Branch, the company provides 360° of strategic marketing services.
For more information, visit www.Lanmark30.com. Follow Lanmark360 on Facebook (facebook.com/Lanmark360), LinkedIn (http://linkd.in/KH63AI), Twitter (twitter.com/Lanmark360) and YouTube (lanmark360.com/youtube).