Written by Dentistry Today Wednesday, 31 August 2011 09:56
(Brea, CA) – Vident is pleased to announce the launch of its new VITABLOCS FOR LIFE Campaign. To help promote the proven features and benefits of VITA machinable ceramics, VITA has launched new and updated VITABLOCS sales and marketing materials with a modern campaign theme and graphics, as well as updated presentations, training and marketing tools to support the effort.
VITABLOCS are exclusively distributed by Patterson Dental Company. A special sales contest and branch recognition incentive program is being offered to all Patterson Dental teams with the winners receiving an all-inclusive trip to Germany. The five top Patterson sales reps, top branch manager and top regional manager will be recognized. Featured products for the promotion include all VITABLOCS Mark II, TriLuxe, TriLuxe forte, RealLife as well as VITA CAD Temp blocks. An exclusive CEREC promotion is also available for all new and existing customers: purchase 4 packages of VITABLOCS and receive 1 VITA Linearguide for free ($229 retail value).
VITABLOCS are considered the long term gold standard in successful clinical restorations and feature proven reliability, proven esthetics and proven clinical success. New sales and marketing materials help tell the story and include a Scientific Data Reference Folder, Testimonial Booklet a 16-page Product Brochure and more. Marketing support is provided in the form of targeted advertising and publicity as well as direct mail and media PR. Education and technical support is also part of the launch and includes Powerpoint presentations, trainings, Webinars and a Vident technical support hotline.
Vident has been a provider of innovative dental products since 1985 and is the North American subsidiary of VITA, manufacturer of the internationally recognized Classical Shade Guide, 3D-Master Shade System, VITA Easyshade Compact digital shade-taking device and quality VITA restorative materials. For information on VITA’s VITABLOCS FOR LIFE Campaign, call 800-828-3839 or visit Vident’s website www.Vident.com.