Written by Dentistry Today Thursday, 23 June 2011 14:23
WATERTOWN, MA: June 23, 2011— Pulpdent Corporation has announced the promotion of Allison Boyd to the position of full-time Sales and Marketing Associate. This new position will provide backup and support for Pulpdent sales and marketing activities.
Boyd has been with Pulpdent for many years as a part-time office assistant. She recently earned her BA in Business Administration from Salem State College, with a concentration in Marketing. According to Michael Toole, Director of Sales at Pulpdent, “Allison’s familiarity with Pulpdent’s products and systems, together with her organizational and marketing skills, make her the perfect person to help us facilitate our programs and achieve our objectives.”
Boyd’s responsibilities will include tracking and facilitating sales, marketing, and dealer programs; coordinating trade show activities; distributing educational materials to the sales team and lecturers; coordinating advertising with journals and dealers; processing sample requests from the sales team; and implementing outreach through press, web, and social media. She will also be responsible for communicating a consistent message to the sales force, maintaining databases, generating sales reports, tracking and following up leads from journals and other sources; and documenting field activities and feedback in compliance with Pulpdent’s Quality Management System.
Pulpdent manufactures high-quality products for the dental profession, including adhesives, composites, sealants, provisional material, cements, etching gels, calcium hydroxide products, endodontic specialties, and bonding accessories. For more information, call 800-343-4342 or visit www.pulpdent.com.