Smile Brands Inc. Rebrands Midwest Dental Offices

IRVINE, Calif., June 2, 2011 /PRNewswire/ -- Smile Brands Inc., the nation's top provider of business support services to dental groups in the United States, today announced the rebranding of its Midwest cities (Dayton, OH and Indiana) offices from Monarch Dental to Bright Now! Dental in an effort to simplify their brand structure. The rebranding process will begin rolling out over the next few weeks and all twelve Monarch Dental offices in the Midwest region will be operating under the Bright Now! Dental brand by June 17, 2011.

A total of eight offices in the Dayton, OH market and four offices in the greater Indianapolis market will assume the Bright Now! Dental brand. The Springboro, OH and the Indianapolis-SE St. offices will also be relocating to new, more modern facilities in their regions.

"We are excited to introduce the Bright Now! Dental brand to the Midwest region," said Steve Laudicino, Smile Brands Inc. Vice President, East Area Operations. "Streamlining our brands will help us to better communicate with our existing patient base and leverage new growth within this market, making it much easier for us to deliver on our mission of Smiles for Everyone!"

The rebranding will be accomplished while retaining the existing dental and staff positions. Changes will not affect prices, hours or insurance, and no jobs will be lost during the transition.

Since its founding in 1998, with the merging of multiple existing dental group practices on the West Coast, the parent company of Bright Now! Dental, Smile Brands Inc. has gained a national presence with the acquisitions of Monarch Dental Corporation in February 2003 andCastle Dental Centers in June 2004.

Following these acquisitions, Smile Brands Inc. has been growing steadily organically, increasing its total number of affiliated dental offices by 116 percent in seven years. During 2010, Smile Brands Inc. opened 23 new offices and ended the year with a total of 322 affiliated dental offices nationwide, planning to grow to 362 affiliated dental offices by the end of 2011.

The Bright Now! Dental offices provide general, preventive, and specialty dental services in their offices, offering complete continuity in patient care. Nearly one million people a year select the Bright Now model over private practice dentists.

Bright Now Dental accepts most insurance plans and offers patients without insurance the opportunity to enroll in the ConfiDent® Dental Discount Program. Additionally, Bright Now Dental offers everyone Minimum $500 in financing with no credit check(1) and flexible payment plans, including interest-free(1) or $0 down(2).

For more information on Smile Brands Inc, visit www.smilebrands.com. To find a dental location in your region, visit www.brightnow.com/locations, www.monarchdental.com/locations or www.castledental.com/locations.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services so dentists can spend more time caring for their patients and less time on the administrative, marketing and financial aspects of the dental practice. Smile Brands Inc. services support more than 1,100 dentists and hygienists practicing in over 310 Bright Now! Dental, Monarch Dental, and Castle Dental offices in 17 states.

Nearly three quarters of a million people a year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care including general and cosmetic dentistry, and specialty services such as orthodontics at affiliated Smile Brands' offices.

Based in Irvine, Calif., Smile Brands Inc. and its affiliated dental offices combined employ approximately 4,200 people nationwide. For more information, visit www.smilebrands.com.

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